Organizational Messages Usage‑based targeting is now generally available in the Microsoft 365 admin center!

Organizational Messages now supports usage‑based targeting in addition to existing group‑based targeting capabilities. This enables admins to deliver Organizational Messages based on real user behavior and engagement patterns rather than static group membership.

Roadmap ID:503563

Details:

What changed: Admins can now target Organizational Messages using dynamic usage behaviors through Usage‑based targeting. This allows IT admins to drive Microsoft 365 Copilot adoption by reaching users based on actual product usage instead of relying only on pre‑configured groups or distribution lists. By leveraging dynamic, pre‑defined usage segments, admins can deliver timely and relevant guidance to the right users to improve awareness, engagement, and value realization from Copilot investments.

The initial release includes two Action Segments focused on Copilot adoption:

• Inactive Copilot Users for the past 28 days
• Inactive Copilot Users in Teams for the past 30 days

Why this matters:

Business impact: Enables more precise and effective Copilot adoption campaigns by targeting users based on actual behavior, helping organizations improve engagement and maximize value from Copilot investments.

Personal impact: Users receive more relevant and timely communications tailored to their usage patterns, helping them better discover and adopt Microsoft 365 Copilot capabilities.